From ACF to SAAK

SAAK was born from the heart of the Ayudhi Care Foundation, where our work with women in rural Rajasthan showed us a truth:
economic independence changes everything.

For years, Ayudhi has worked to support marginalized communities, migrant families, and primitive societies. In every project, we witnessed women carrying immense strength but limited opportunities. Their skills, especially in handcraft and weaving, were undervalued.

That’s where SAAK began.
Not just as a clothing label, but as a social enterprise a bridge between traditional craft and modern fashion, between rural women and global markets.

Every piece you see at SAAK is crafted by women artisans who are rewriting their stories from dependency to decision-making, from silence to voice, from survival to dignity.

Through SAAK, fashion becomes more than fabric.
It becomes a movement of inclusion, livelihood, and sustainable impact.