Our Mission

SAAK was created under the Ayudhi Care Foundation with one clear purpose:
to use fashion as a tool for women’s empowerment and social change.

Our mission is to:

• Provide sustainable livelihoods for women artisans across Rajasthan.

• Preserve and promote handwoven craft traditions that risk being forgotten.

• Build a fashion ecosystem that is both conscious and community-driven.

Every garment supports women in gaining financial independence, decision-making power, and dignity within their families and communities.

When you wear SAAK, you don’t just wear clothing — you carry forward a mission of equity, sustainability, and transformation.